On-model, flat lay, editorial — without the studio.
Upload your garments. Your Brand DNA handles the brief. AI generates campaign-grade previews in hours. Human merch QC and retouch before delivery. Sample-to-live in 3 days — not 8 weeks.
Sample-to-live
3 Days
Cost savings
60%+
First-pass
78%
Traditional shoot vs. Advertflair
The way it's always been done
- 6–8 week shoot cycle per drop
- $150–500+ per final image
- 8+ vendors to coordinate per shoot
- Re-brief every season, every agency
- Inconsistent quality across SKUs and size runs
Your creative team stays in charge
- Sample-to-live in 3 days
- 60%+ cost savings vs. traditional pipeline
- One partner replaces the entire vendor chain
- Brand DNA persists across seasons — no re-briefing
- Consistent quality across every SKU at any volume
Every fashion photo type, covered
On-Model Photography
AI-generated models wearing your garments with natural fabric draping, realistic poses, and diverse casting. Your creative team selects pose direction, model aesthetic, skin tone range, and lighting setup — the engine handles execution.
Flat Lay & Ghost Mannequin
Clean product shots — flat lays, ghost mannequin, and invisible mannequin composites — for PDP, line sheets, catalogs, and wholesale presentations. Consistent lighting, shadow treatment, and composition across every SKU.
Lifestyle & Editorial
Contextual scenes — outdoor settings, urban backdrops, studio setups, seasonal environments — for lookbooks, campaigns, drops, and social content. No location scouting, no set builds, no travel budgets.
Multi-Channel Sizing
Every approved image delivered in every format your channels need — PDP, social stories, banner, print. Sized, cropped, and optimized. Included in every plan, not an upsell.
Seasonal Refresh
Refresh your entire catalog for a new season or drop without a single re-shoot. Same garments, new creative direction, new scenes — in days. Brand DNA carries forward automatically.
Colorway Expansion
One garment, every colorway, all photographed. AI generates accurate color variants from a single upload — no need to photograph each SKU individually across a size run.
See the results
On-Model Photography
Campaign Imagery
Contextual Styling
Seasonal Ready
Street Style
Golden Hour Editorial
Tailored Outerwear
Destination Lookbook
On-Model Photography
Campaign Imagery
Contextual Styling
Seasonal Ready
Street Style
Golden Hour Editorial
Tailored Outerwear
Destination Lookbook
Every step of the client portal
No black box. This is exactly what happens between garment upload and approved finals hitting your Image Gallery.
Create Project
Open a project in the portal. Attach your Brand DNA profile. Set season, priority, and deadline. Every job inside inherits the visual rules automatically.
PortalJob Brief
Upload garment images and reference shots. Add accessories, pairings, and any shot-list notes. The DNA auto-generates the production brief — no 15-page document required.
Replaces shot listAI Generates Previews
Within hours, multiple scene variations per SKU land in your Previz queue — all governed by Brand DNA. You get options, not one take.
Hours, not weeksPreviz Review
Review each preview at full resolution. Approve, reject, or redirect with spatial annotations directly on the image. Two rounds of revisions are included. Every decision feeds back into the DNA.
2 rounds includedMerch QC + Retouch
Approved previews move to human post-production. Our merch QC team checks garment accuracy, color fidelity, and brand standards. Professional retouching is applied before delivery. If anything misses the mark, it goes back through the rework loop — not to you.
Human hands, every imageRework loop is internal. If QC finds an issue, it goes back into production — not back to you. You only see passing images.
Image Gallery
Finals land in your Image Gallery, organized by project, SKU, and season. Download in every channel format. Billing is per approved image — one-click invoice, no ambiguity.
Per-image billingPer-image billing. One-click invoices.
You're billed only for approved finals. Every invoice is auto-generated the moment images clear QC — itemized by project, SKU, and image type. No retainers, no minimums on pilots.
Your photo agency, on your screen
Everything your creative team does with a traditional photo agency — brand direction, model casting, pose selection, scene setting, review, approval — happens here. In hours, not weeks.
Sequence Your Brand DNA
Upload campaign imagery, mood boards, or lookbook references. The engine extracts your color palette, lighting preferences, scene architecture, shot composition, and visual archetype — encoded into a persistent profile that governs every image produced.
Brand DNA Operating System
The difference
6–8 week shoot cycle
3-day turnaround
15-page creative brief
1 digital form
8+ vendor calls per shoot
Zero coordination
$150–500 per final image
60%+ cost savings
Re-brief every season
Brand DNA persists forever
Brand DNA is not a buzzword. It's an inspectable spec.
Every job runs against a structured, versioned specification — not a mood board and a prayer. Here is every layer of the stack, what it controls, and how it gets smarter over time.
DNA Operating System
The master profile attached to every project. Encodes your brand's complete visual identity — extracted from campaign references and sharpened by every approval cycle. Carries season to season.
Visual Archetype
The character of the brand's imagery — mood, energy, editorial weight, cultural references. Translated into a persistent instruction set the engine reads on every job.
Model Specification
Your approved casting profile: gender, age range, body type, skin tone palette. Filters the 95-model pool to your brand aesthetic automatically. No casting call, no re-selection per SKU.
Pose Specification
An approved library of body language, gaze direction, hand positioning, and crop compositions. Selected by your creative director once — applied across the entire project.
Lighting Specification
Natural vs. strobe, Kelvin temp, diffusion, shadow ratio, highlight rolloff. Specified to the lighting-diagram level. Replicated exactly across every image in the run.
Environment Specification
Scene architecture — interior, exterior, studio void, location archetype. Background color palette, prop language, depth of field treatment. Every environment is reproducible on demand.
Season-persistent
Spring DNA carries into Fall automatically. No re-briefing. No agency onboarding.
Every approval refines it
The more you use it, the more precisely it captures your brand's eye.
Fully inspectable
Your creative director can open the spec, read it, and edit any parameter at any time.
Every job. Every status. One screen.
The client dashboard is a live operations view — not a file-delivery portal. Your team sees the full picture without emailing an account manager.
Live job trends
SKU throughput, approval rates, and previz volume across all active projects.
Previz queue
Every preview waiting for your decision, sorted by priority and deadline.
QC + approval status
Real-time visibility into where every image sits — in production, in QC, approved, or in rework.
Invoices
Auto-generated per-image invoices the moment finals clear QC. One click to download or pay.
18 months in production. Numbers from the portal.
78%
First-pass approval rate
1.2
Avg revision cycles per SKU
3 days
Sample-to-live turnaround
60%+
Cost savings vs. traditional
Figures from a single enterprise account — a $5B US fashion retailer running 4 private labels through the platform for 18 months.
Same model. Same light. Across every SKU.
This is what Brand DNA looks like at volume — consistent casting, lighting, pose logic, and scene architecture applied across a full catalog. Every image below ran through the same spec.
Brand DNA Consistency
Same Lighting Profile
Consistent Aesthetic
Urban Lifestyle
Street Editorial
Night Scene
Scalable Direction
Season-Persistent
Systematic Style
Creative Control
AI + Artist
Brand Language
Brand DNA Consistency
Same Lighting Profile
Consistent Aesthetic
Urban Lifestyle
Street Editorial
Night Scene
Scalable Direction
Season-Persistent
Systematic Style
Creative Control
AI + Artist
Brand Language
$2K pilot. Your garments. 3 days.
Send us one flat lay. We run it through the full pipeline — Brand DNA, AI generation, merch QC, human retouch — and deliver campaign-grade approved finals in 3 days. You see exactly what production looks like before committing to volume.