For retail private-label teams

Stop guessing your private-label imagery cost.

Know the real number across every in-house brand in 14 days. Category-by-category AI replacement map. 12-month ROI model. One report.

18 monthsIn production, $5B+ retailer
Brand DNATechnology
3 daysCatalog turnaround
60%+Cost reduction

Nobody owns the combined private-label visual production cost — that's why it's 2-3x what you think.

If you run private-label or in-house brands at a major US retailer, you have a visual production problem you can't solve with better vendors.

It's fragmented across brand teams, merchandising, creative services, and studio operations. The P&L you see is never the full number. We've run the math at enterprise scale — most retail private-label operations run at 2-3x the per-SKU image cost they assume, because the spend is scattered across too many cost centers.

The Visual Audit is the holistic diagnosis, delivered as a paid engagement. It doesn't require you to commit to AI imagery. Some retailers take our report and use it to renegotiate their existing photography vendors. That's fine. Either way, you'll have your real numbers.

What you get in 14 days.

Five decision-grade artifacts, each sized for a specific internal conversation. Designed to move your private-label operation from "we should do something" to "we know exactly what and when."

1

Per-SKU cost breakdown across your portfolio

Current spend on studio, samples, stylists, location, retouching, revision cycles — allocated down to the individual product-page image. Most teams underestimate this by 2-3x until they see it in one table.

2

Time-to-shelf bottleneck analysis

Where your private-label sequences bog down. Which stages take days vs. weeks. Which are vendor-gated. Includes merchandising-velocity-lost: how much revenue you're leaving on the table being slow to market.

3

AI replacement map by SKU category

Where AI replaces 100% (long-tail SKUs, colorways, catalog angles). Where it replaces 60-70% (seasonal — keep studio for hero). Where it shouldn't touch (editorial, brand campaign, influencer). Built on your actual category mix.

4

12-month ROI model

Conservative, base, and aggressive scenarios. Integration scope with your existing PIM/DAM workflow — Salsify, Bynder, Akeneo. Changing your catalog pipeline isn't optional, it's a prerequisite.

5

Vendor consolidation map

We map your current photo, content, and imagery vendor roster — and identify where consolidation is possible without service gaps. Usually 20-30% of the total ROI comes from this alone.

14 days. Three touchpoints. One report.

Light lift on your side. We do the analysis; you provide inputs.

Days 1–3

Intake call + data hand-off

60-min call with your team. You share catalog volumes, pricing data, vendor invoices. Mutual NDA signed before any data transfers.

Days 4–12

We build the diagnostic

Our team reconstructs your private-label visual production pipeline as a cost and time model. Includes integration analysis with your existing stack.

Day 14

Delivery walkthrough

60-min session with your leadership. We walk every page, field questions, leave you with the full report and the underlying model.

Built for these roles.

The audit lives at the intersection of merchandising, creative, and digital operations. We design the intake around the roles that own the combined P&L.

VP MerchandisingPrivate-label portfolio owner
VP Private LabelIn-house brand executive
Head of In-House BrandBrand GM for private-label
Director of Private BrandCatalog operations lead
Chief Merchandising OfficerRetail-wide authority
SVP Creative ServicesCreative operations owner
VP eCommerce OperationsPDP and catalog velocity
Director of PDPProduct page execution

One price. Fully credited if you engage with us.

The audit is a commercial engagement, not a sales pitch. Paid pre-qualification means our team spends real time on your real numbers — not a generic deck. If the audit's recommendation is "you don't need AI imagery right now," we tell you that. Either way, you keep the report.

While our competitors gate enterprise pricing behind multi-month sales cycles, our audit is a transparent fixed-price diagnostic. Know your real numbers in 14 days, $2,500 — credited fully if you engage further.

Move forward with any Advertflair engagement within 90 days → $2,500 credits fully to your first month.

$2,500
One-time, paid upfront via Stripe
  • 14-day turnaround, guaranteed
  • 60-min intake + 60-min delivery call
  • 5 decision-grade artifacts
  • Written report + underlying model
  • 100% credited toward any engagement
  • Mutual NDA before data hand-off
Book the audit →

Frequently asked.

We already have a photography vendor. Why would we need this?

The audit doesn't displace your vendor relationship — it quantifies where the existing relationship can be optimized. About 30% of retailers who buy the audit use it to renegotiate with their incumbent vendor rather than switch. We're fine with that outcome.

Is this just a pitch for your AI imagery platform?

No. The audit is deliberately structured as a diagnostic. Some SKU categories aren't a fit for AI imagery today — we say so in the report. If the honest recommendation is "stay with studio for the next 12 months," that's what you get.

Who actually does the audit work?

Hari Gurusamy (CEO) personally runs the intake call and final delivery. Our analytics and platform team does the data work in between. You won't be handed off to a BDR.

What do we need to share, and how secure is it?

Catalog volumes, vendor invoices, and a sample of your current PDP imagery workflow. We sign a mutual NDA before any data transfers, and all materials live in a SOC 2-compliant environment for the duration of the engagement.

What happens after the audit?

You decide. Some retailers move directly to our $2K production pilot (10 SKUs, 14 days — physical proof of concept). Others take the report internally for 30-90 days before deciding. We don't follow up aggressively — the report stands on its own.

Who else has Advertflair worked with?

We've been in production at a $5B+ US national retailer for 18 months across their in-house apparel brands. Other clients include Torani (CPG), Crozier Fine Art Services (luxury logistics), and Clutter (consumer storage). Reference calls available after a signed audit agreement.

Know your real numbers in 14 days.

One report. Five artifacts. One decision-ready deliverable. $2,500, credited back if we work together.

Book the audit →

Ready to get started?

Fill out the form below and we'll be in touch within 24 hours to schedule your intake call.